BUSINESS TEMPLATE · T12

Offer Brief

Clarifies an offer before marketing it.

Complete your template

Answer each question using the guidance and example underneath it. You do not need perfect answers. If you do not know something, write Unknown so your AI does not fill the gap with a guess.

Audience

Who is this offer specifically for?

ExampleUS service-business owners with 3–30 employees.

Problem

What costly or frustrating problem does it address?

ExampleThe owner is the default decision-maker for too much of the business.

Outcome

What result is the offer designed to create?

ExampleA clearer operating system and less owner dependency.

Deliverables

What exactly does the customer receive?

ExampleExecutive Tools, generated plans/resources, completed-work library.

Price / terms

State current pricing or terms accurately.

ExampleExecutive plan: $49/month; 7-day trial.

Proof

List evidence you can actually support.

ExampleProduct capabilities, customer examples, or verified testimonials.

Constraints

State what the offer does not promise.

ExampleNot a substitute for legal, tax, or professional advice.

Next step

What should an interested prospect do?

ExampleStart the 7-day trial.

Take it to your AI of choice

When you are finished, copy the package below and paste it into ChatGPT, Claude, Gemini, or another AI assistant. It includes your completed template plus instructions that tell the AI how to use it without inventing missing facts.

What the AI will be told

Use this completed template as business context. Keep facts, assumptions, and unknowns separate. Do not invent missing information. Help me turn it into a practical, usable business resource and identify what information would improve the result.

After copying, open your AI assistant, start a new chat, paste the content, and send it.