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THE WIRED2LEAD BOOKSHELF

Ideas worth reading.
Strategies worth using.

Explore books by Troy Lum on growing a stronger business, leading through change, building meaningful relationships, and turning ideas into action.

Explore the Books
A selection of Troy Lum's business and leadership book covers

EXPLORE THE COLLECTION

Books for owners and leaders.

Start with the challenge or opportunity in front of you. Each book offers ideas you can put into practice.

Cover of The Profit Boost

BOOK

The Profit Boost

12 Proven Strategies to Increase Revenue, Improve Margins, and Build a More Profitable Business

A more profitable business doesn't always require more customers, more advertising, or more hours of work. Sometimes, it requires a better strategy. Many small business owners work harder every year without seeing the financial results they expected. Revenue may be increasing, but expenses are rising just as quickly. Marketing generates activity without enough sales, and opportunities to improve profitability often go unnoticed. In The Profit Boost, business strategist Troy Lum reveals 12 practical strategies designed to help entrepreneurs strengthen their businesses, increase revenue, improve profit margins, and create sustainable growth. You'll discover how to: Reduce unnecessary expenses without sacrificing quality. Differentiate your business and stand out from competitors. Create compelling offers that attract and convert customers. Increase prices strategically while delivering greater value. Generate additional revenue through upselling, cross-selling, and bundling. Recover missed sales opportunities through effective downselling. Expand your products and services to meet customer needs. Build strategic partnerships that create new growth opportunities. Develop follow-up marketing systems that turn prospects into customers. Generate more qualified leads and improve your digital marketing results. With practical business examples, financial illustrations, implementation exercises, and actionable guidance, The Profit Boost goes beyond theory to show you how to put each strategy to work. Whether you're running an established small business or building a growing company, this book will help you identify overlooked opportunities, make smarter financial decisions, and build a stronger foundation for long-term profitability. Stop relying on harder work alone. Start building a more profitable business with smarter strategies.

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Cover of Jump Start Your Organization

BOOK

Jump Start Your Organization

A Business Leadership Playbook

Jumpstart Your Organization: A Business Leadership Playbook is a practical guide for business owners, managers, and aspiring leaders who want to build stronger teams, improve performance, and achieve sustainable growth. Drawing on real-world leadership principles and business strategies, Troy Lum shares actionable insights for developing leaders, strengthening communication, building effective systems, and turning organizational challenges into opportunities. Whether you're leading a small team or growing an established business, this book provides the strategies, tools, and mindset to lead with confidence, inspire your people, and take your organization to the next level.

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Cover of Leadership Mastermind

BOOK

Leadership Mastermind

Taking Control

Leadership Mastermind: Taking Control is a practical guide for business owners, managers, and aspiring leaders who want to lead with confidence, make better decisions, and build high-performing teams. Drawing on real-world business leadership principles, Troy Lum explores essential strategies for accountability, effective delegation, communication, mentoring, and developing future leaders. Through actionable insights and practical leadership exercises, readers will discover how to overcome common management challenges, empower others, strengthen organizational culture, and create lasting results. Whether you're an experienced executive or just beginning your leadership journey, this book will help you take control of your leadership development and inspire those around you to achieve more.

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Cover of The Leadership Advantage

BOOK

The Leadership Advantage

How to Lead Through Change, Build Trust, Develop People, and Create Lasting Impact

Great leadership isn't about having all the answers. It's about inspiring people, navigating change, and creating lasting impact. In The Leadership Advantage, business strategist and author Troy Lum shares practical strategies for becoming a more confident, effective, and influential leader. Discover how to build trust, lead through uncertainty, resolve conflicts, develop future leaders, and create a culture where people and organizations thrive. Through real-world leadership principles, relatable business scenarios, and actionable insights, you'll learn how to make better decisions, strengthen relationships, motivate teams, and turn everyday challenges into opportunities for growth. Whether you're a business owner, executive, manager, or aspiring leader, The Leadership Advantage provides the tools and mindset to lead with purpose, empower others, and make a difference that lasts.

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Cover of Invisible Doors

BOOK

Invisible Doors

The Power of Relationships, Trust, and Influence

What if the greatest opportunities in life aren't found through what you know, but through the relationships you build? Every day, invisible doors surround us—doors to new opportunities, meaningful connections, personal growth, and professional success. Yet many people never recognize them, much less discover how to open them. In Invisible Doors: The Power of Relationships, Trust, and Influence, Troy M. Lum explores how authentic relationships, earned trust, and ethical influence can transform the way we lead, work, and live. Through practical insights and real-world-inspired scenarios, you'll discover how to: Build meaningful relationships that create lasting opportunities. Earn trust and establish a reputation that opens doors. Develop influence without manipulation or hidden agendas. Turn everyday connections into meaningful professional relationships. Navigate rejection and closed doors with confidence. Create opportunities for others while building a lasting legacy. Success isn't simply about finding the right doors. It's about becoming the kind of person others trust enough to open them for. Whether you're a business owner, leader, entrepreneur, or someone seeking greater personal and professional growth, Invisible Doors offers a fresh perspective on the power of human connection.

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Cover of Leading with Grace

BOOK

Leading with Grace

A 12-Week Journey to Christ-Centered Leadership

A Christian Leadership Development Journey is a powerful guide for anyone seeking to grow as a leader while staying grounded in biblical truth. Blending practical leadership principles with timeless wisdom from Scripture, this book equips readers to lead with integrity, vision, courage, and humility. Each chapter explores a key leadership characteristic, connects it to relevant Bible verses, and offers real-world applications, reflection questions, and actionable steps. Whether you’re leading in ministry, business, or your community, this book will inspire you to influence others in a way that honors God and impacts lives for eternity.

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BEYOND THE PAGE

Ideas are most valuable when they're applied.

Use the concepts from these books to strengthen your leadership, clarify your priorities, and take deliberate action.